Brand Practice Platform

Sabancı University and the Advertising Foundation sign cooperation agreement for the Brand Practice Platform

Sabancı University and the Advertising Foundation establish a platform to support the growth of brand economy in Turkey.  Sabancı University President Professor Nihat Berker and Advertising Foundation Chairman Haluk Sicimoğlu signed a cooperation agreement.

Called the Brand Practice Platform, the initiative will emphasize the importance of brand economy for businesses, brands, bureaucracy and local administrations, and present the potential value of improving brands through activities that will gather a number of stakeholders under one concept.

The Brand Practice Platform will endeavor to develop human resources that will serve the brand economy.

Sabancı University President Professor Nihat Berker said that as a university that carries innovation in its DNA, Sabancı University is committed to the growth of brand economy in Turkey, and explained that the cooperation with the Advertising Foundation was a first and a milestone for Sabancı University.

Advertising Foundation Chairman Haluk Sicimoğlu said that the Brand Practice Platform would set an example to the world in cooperation between industry and academia.

The first and important outcome of the platform is the Brand Practice Master’s Program, whose director will be Ayşegül Molu.